Did you know that now that the COVID-19 pandemic is coming to an end the travel industry is poised to grow in leaps and bounds? In fact, it’s expected to get back to pre-COVID levels and even beyond over the next 6-12 months. That means you need to be prepared for customers that are traveling from other countries and do not speak English as their primary language. Otherwise, you simply will not stand out from the crowd of other travel and tourism providers.
First and foremost, you need to make sure that potential customers can find you easily. Let’s face it: the travel sector is overcrowded. In the multitude of competitors, you want potential customers to find you with ease. Translating your content accurately is one of the best ways you can accomplish this. When consumers enter travel-related topics into their search engines they will receive a list of results in their native language.
Actually attracting travelers to your website means that your website needs to be in their native language as well. Chances are high that your potential customers will not spend the time translating your website on their own. Instead, they will quickly move on to your competitors’ websites. At that point, you have lost their business and the tremendous potential for more revenue.
Also, your travel industry-related website should be translated by a professional to increase trust. When potential customers are searching websites they are highly unlikely to book services if that website contains grammar and spelling errors. They do not appear to be professional to your target audience. If your website is suffering from grammar and spelling errors due to improper translation, your potential customer will question your competence in other areas.
Once again, they will start to search your competitors’ websites instead, and you will lose the business. You need to keep in mind that travel requires a large investment from your potential customers. They’re typically booking flights and staying at hotels. They very likely will not want to hand over their hard-earned money if you fail to impress them because the copy on your website is poorly translated.